Pi is working with agency for Burberry campaigns over two years and has managed 7 campaigns so far.
The campaigns were mainly around CNY, Golden week (first week of October) period as which are great timing to reach out Chinese audience.
For most recent CNY campaign in 2018. The Weibo Newsfeed was supplemented by a display activity on a premium news publication, SCMP and also the Welcome Ad which was visible to all users the week of CNY.
Burberry collaborated with a Chinese actor and musician, Kris Wu. The campaign was designed to celebrate this collaboration as Kris Wu was Burberry’s first ambassador in China.
The Weibo Newsfeed received 109 likes, 5 comments and 3 reposts within one week. And the Welcome Ads received over 1300 clicks and 0.97% CTR which is incredible in Australia market.