The world is currently confounded by America’s role in the global political and economical dialogue. Donald Trump’s promise of a  $30 billion investment towards the American infrastructure helped open up the dialogue for participation from gigantic global banks. Commonwealth Bank of Australia recognized this opportunity immediately and approached Publisher’s Internationale  to capitalize upon this  from a media perspective.

 

Keeping in mind the regulatory and  compliance benchmarks, Publisher’s Internationale helped execute  a meticulous research document and media campaign for CBA along with Forbes. A detailed survey  responded by all infrastructural decision makers from across the Atlantic was transformed into a more consumer friendly research piece. This document was amplified across Forbes’ exclusive Csuite database and key social media channels.

 

CBA was able to see a brand lift and received quality leads from the entire research and media exercise.