Using up-to-date data and metrics to craft a strategy, we are able to develop effective media and marketing plans.
We offer professional advice across all media channels, both nationally and globally. With specialised knowledge and unique media relationships, we use up-to-date data and metrics to craft a strategic and effective media and marketing plan.
INTERNATIONAL MARKETING STRATEGY AND PLANNING
We understand that advertising is merely a small subset of the overall marketing mix. In order to convince the consumer about the efficacy of the message, we first define the available or desired creative. Subsequently, we tailor-make a strategy and plan for all marketing activities from price to positioning, and, very precisely target the desired consumers based upon this plan.
By employing a tailored integrated strategy across all media channels including newspapers, digital, outdoor, TV and radio, our aim is to streamline your media buying, and enhance your campaign.,
We have carved a niche reputation in the Australian marketplace as international and domestic media experts. We are the first point of call for advertisers and media agencies when planning international media campaigns, thereby enabling us to efficiently recommend media within defined target groups