WHO WE ARE
We believe your brand experience is best shared between customers. With the power of social media, we can help you recruit millions of advocates in China via Chinese social media marketing, who will actively share your brand experience with millions more. Beyond this, Publisher's Internationale is actively seeking inventive ways to ensure you stay on trend and meet your customers needs and desires by using various campaign methods and interacting with key opinion leaders. With our translation and IT resources, we are the one stop solution for you to connect and socialize with Mandarin speaking/Chinese markets both in Australia and China.
Our head office is based in Beijing, with our Australian office based in Collins St Melbourne.
We are an appointed official Weibo agent for Australia and New Zealand.
From education institutions to government bodies, from media to luxury brands, from multinational to boutique local companies, as one of the largest Chinese social media agencies in Australia, Publisher's Internationale works with many advertising agencies helping them to connect their clients with Chinese communities.
Weibo incorporates elements from a variety of prominent social media platforms including Facebook and YouTube. Weibo has over 558 million users world-wide, and approximately 313 million of those are active monthly users.
WeChat is an IM (instant messaging) service, comparable to WhatsApp. It boasts 1.1 billion users, and 846 million of these accounts are active monthly.
key opinion leaders (kols)
KOLs can be bloggers, celebrities "influencers" of social media platforms. They usually have official, verified accounts.
Weibo KOLs help to build brand image and foster trust among consumers. They also encourage followers to repost and comment on content, helping to convert them into customers.
KOL sponsored content on WeChat is usually written in long from format, with interviews and short biographies being popular means of conveying the desired message.
chinese Social Media
- 1.2 million+ Australia registered Chinese social media users
- 2.1 million+ Weibo posts are published in Australia monthly
- 46 minutes minimal time usage spent on Chinese social media daily
- Average 8 business accounts users follow on Chinese social media
- 43% of users favorite products shared by friends on social media
- 60% Chinese consumers identify WeChat and Weibo as their online source for information on Luxury goods
- 64.4% of users have interacted with an advertisement on Weibo.